RTO Business Coaching

The Best Way To Set Your RTO Business Up For Financial Success

Whether your RTO is a new business, or you are in your business’s growth stage, you want to be sure that your RTO is set up for success. Your passion for training and your business is there to make you money, not lose it. Therefore you need to ensure that you are setting your business up to succeed. There are many components of your RTO that needs to be taken into consideration. What I see too often is training and marketing is first and sadly the finances seem to be last on the list. When in business, managing the money in your business with confidence is vital. Cash flow drying up is one of the top reasons for business failure. Knowing your business numbers is an essential part of the business. You need to see if you are making money to grow and stay in business for the long term. An RTO is a business in a regulated industry, and sometimes this means that you need to take a cut in the first couple of years. But after that you need to make a profit, unless of course you have very deep pockets! Love the educational aspect of your RTO, and love your numbers. For you to make a profit, means you need to have financial objectives in your RTO. Don’t be a victim. Take responsibility for your RTO business, and learn to look at where it is financially. Complaining about the government, COVID or other changes in your industry is being a victim. A victim to your circumstances. You have a choice; you can be very bitter and complain, or you can do something about it. Life is about decisions and choices. But what do you do with that money you are bringing in? Create an efficient system for billing clients. When dealing with models of invoices they need to be sent promptly, and show clear terms for when they are due, as well as penalties for late payments. You can also motivate clients to pay early by offering discounts for paying on time and perhaps additional discounts for paying early. Make sure you follow up on any payment defaults for ongoing scheduled payments. A sound record-keeping system in place Minimize missed bills by having a clear and efficient billing strategy that is linked to an accounting software suitable for the size of your RTO business. These can be linked to online payments, and Student Management Systems and help make bookkeeping easy. They also generate financial reports efficiently. Interpret the data by reading and understanding financial reports By reading and understanding financial reports, you will have feedback on how your business is performing, and you will identify the strengths and weaknesses in your business. For example, you can tell which course is the most profitable, which in turn tells you what you need to do more of. Set up a financial plan and following it A financial plan gives direction for your business. Once you lay out specific financial goals for your business, you can measure your performance against those goals on monthly. Planning your business and where you believe it needs to go is a great exercise, and as an RTO you can utilise the FVRA tool that ASQA provide. Yes, we have all heard the negative comments about that tool, yet the reality is, it can help you see where you are, and plan where you want to be. This exercise gives you immediate feedback on what worked and what didn’t work, so you can adjust your approach as needed. This helps make your RTO the most profitable it can be. Calculate the ROI for advertising and marketing. It’s important to know what kind of return you’re getting for the money you spend on advertising, marketing and promotions. Track everything on a spreadsheet, or for online advertising, it’s fairly easy to track analytics (such as with Facebook or Google ads). Manage cash with confidence Cash management is one of the most essential functions in business. Implement a system to manage your cash flow. Cash flow means the money that flows in and out of your business, and ensuring you have the cash to meet bill payments requires management of timing. Reduce expenses. Don’t skimp on items essential to creating the best products and services. At the same time, make sure you’re not paying more than you need to. Even minor expenses add up over time, so it’s always useful to look for ways to cut costs. The bottom line is how you manage your business’s money will determine how profitable your RTO will be. If you aren’t following how the money moves in your business, you likely are leaving money on the table. If you want to be successful in business, financial wisdom is just as important as mastering your specialty. The most profitable companies know their business numbers, ensure they don’t have money leaks and maximize their profits. Sadly, many talented people fail because they haven’t taken the time to learn how to manage their finances. Take the time to identify areas where you need to get up to speed and start making any necessary adjustments. Should you need help with managing the finances in your business, a business coach is the perfect coach to help you make more money in your business. Need some help? Talk to Merinda for 15 minutes about your RTO BOOK Now

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The Key to RTO Success

Creating Exceptional Student Experiences

The Key to RTO Success is providing an exceptional student experience. When students encounter excellence at an RTO, they naturally become ambassadors, sharing their positive experiences with others. Conversely, subpar experiences can lead to negative word-of-mouth, potentially damaging an RTO’s reputation. Sadly, humans have a tendency to remember negative experiences more vividly than positive ones. This psychological phenomenon, known as negativity bias, suggests that negative RTO experiences might be more easily recalled and shared. Both positive and negative experiences are shared through word-of-mouth. The power of word-of-mouth marketing for RTOs relies on students remembering and communicating the quality of their experiences, not just the fact that they had an experience. These authentic endorsements carry significant weight in influencing potential students’ decisions. Positive experiences shared by peers are perceived as more trustworthy than traditional marketing materials, making them a powerful and cost-effective promotional tool. Positive testimonials amplify an RTO’s reputation, making it more attractive to potential students and employers. This can lead to increased enrolments and partnerships So how do we harness this power? Delivering Relevant and Aligned Content Create an experience that is worth talking about Encourage students to share their experiences on social media platforms. Regularly collect and act on student feedback to continuously improve your offerings.   Delivering Relevant and Aligned Content A key aspect of creating an exceptional student experience is providing content that is directly applicable to learners’ needs and aligned with industry objectives. This ensures that students receive education and training that meet industry needs, making them more employable. I recall a leadership training session, where the facilitator, Sarah, began speaking, and I knew the course was going to be different. Her energy was infectious, and she immediately engaged us with a thought-provoking question about our biggest leadership challenges. The room lit up with everyone contributing. As I listened to my peers share their experiences, I realised I wasn’t alone in my struggles. As the course continued we didn’t just learn theories; we practiced them in real-time through role-playing exercises and case studies based on our actual work situations. Everyone loved it and there was always a high energy vibe in the room. What truly made this training valuable was the follow-up. We weren’t just sent back to our jobs with a binder full of notes. Instead, we were paired with accountability partners and had monthly check-ins with Sarah to discuss how we were implementing our new skills. Six months after the course, I noticed a significant improvement in my team’s performance and morale. I was communicating more effectively, delegating with confidence, and fostering a more collaborative environment. My supervisor noticed too, and I was given additional responsibilities as a result. I raved about this training session to anyone who would listen. I am sure I sent at least 50 students to them. This is what I am talking about, an experience that people rave about. To achieve this: Regularly update course materials to reflect the latest industry trends and technologies. Involve industry professionals in content development to ensure relevance. Clearly connect course content to learning objectives and real-world applications. Incorporating e-learning into your RTO’s offerings can significantly enhance the student experience. E-learning has been shown to increase student performance, with research indicating that students retain 25-60% more information through online learning compared to traditional classroom settings. Key benefits of e-learning include: Higher student engagement through multimedia materials. Flexibility for students to learn at their own pace. Better data and analytics tracking for continuous improvement.   Creating Engaging Learning Environments To create an exceptional student experience, focus on : Providing personalised learning that caters to different learning styles. Provide opportunities for students to apply new skills in real-world scenarios. Incorporate teamwork and peer-to-peer learning. Include follow-up activities to support long-term retention.   This approach helps bridge the gap between theoretical knowledge and practical application, leading to better learning outcomes and improved performance in the workplace. From a faciliators perspective it is always wonderful to see those lightbulb moments as participants connected theory to practice. Watching people discover new techniques and immediately apply them in mock scenarios are often a highlight of the day. Gathering and Acting on Feedback Great training programs are regularly evaluated and updated based on feedback and changing needs. This can be done through: Surveys at different stages of the student journey. Focus groups to gain deeper insights. An open-door policy encouraging students to share their thoughts and concerns. All of these areas will assist you to get that valuable student feedback – the one where they market your RTO and it’s services to others. By focusing on creating exceptional student experiences, RTOs can build a strong reputation, increase enrolments, and create a community of satisfied learners who become brand ambassadors. Remember, the student experience is not just a nice-to-have – it is a critical factor in your RTO’s success.

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RTO manager

Are you an RTO leader?

Are you new to the world of RTO management and finding compliance to be a daunting challenge? Look no further – this course is tailor-made for professionals like you who are eager to excel in their roles and ensure the smooth sailing of their RTO operations.

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RTO Business Coach

RTO Marketing strategies

MARKETING YOUR RTO – MEETING COMPLIANCE The Standards for Registered Training organisations (2015) require that RTOs complying with advertising and marketing standards when marketing and advertising of AQF qualifications to prospective clients is ethical, accurate and consistent with its scope of registration. This is regardless if you use a third party or you undertake your marketing yourself.

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set up RTO

Maximising Your RTO with a Business Coach

The transformative impact of an RTO business coach cannot be overstated. From fostering accountability and unlocking potential to nurturing ambition, growth, and balance, coaches play a pivotal role in shaping the trajectory of RTO businesses.

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Business RTO Coach

The power of being curious in your business

So how does curiosity affect the bottom line? Planning your business is all about being curious about what could happen if we… It’s about looking at where you want to go, reflecting upon what has happened, and then becoming curious. Using your curiosity skills in your business will enhance: Your awareness (what truly is happening here) Your planning ability (what if I did this…)

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RTO Consultant RTO Mentor

11 tips to make your training stick

It is always a good idea to go out and do your own research and come to your own well evidenced conclusion! Ultimately, mapping should be just one way you are ensuring that your training and assessment are meeting the required standards and ensuring high quality outcomes for your RTO and more importantly, your students! Quality training and assessment leads to quality outcomes.

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Re-Thinking your RTO Business

Re-Thinking your RTO Business

It’s Not Just Policy, It’s About People. Business has always been personal for me. I grew up witnessing the triumphs and tribulations of a family business, experiencing firsthand the rollercoaster of success and the gut-wrenching impact of unforeseen challenges. My parents would discuss business at the dinner table – strategies, the state of the market, customer service, the staff issues, risks, tough decisions. We all knew it, we felt it, we lived it. Those conversations shaped me. I learned that business isn’t just about numbers; it’s about people, leadership, and building that personal  resilience.  In my journey of leading teams, I’ve seen firsthand the frustration of having a disconnected, disengaged team – the long hours spent picking up the slack, the missed opportunities, and the weight of carrying it all alone. I understand the pressure of making tough decisions, the sleepless nights worrying about cash flow, and the constant push to keep things moving forward, even when it feels like you’re running on empty. So when I started my own business, I carried those lessons with me; the importance of adaptability, the weight of responsibility, and the reality that success isn’t just about working hard, but working smart. Frankly, that’s why I’m passionate about helping Registered Training Organisations (RTOs) understand and move with the complexities of legislation and compliance in a way that protects the business but actually enhances it. To share ideas with RTO Leaders so that they can turn regulatory requirements into opportunities for growth, efficiency, and meaningful impact. Because when the foundation is strong, the business can thrive. An RTO is more than just a compliance checklist and a series of training courses; it’s about building connection with learners, creating meaningful collaboration amongst staff, and deeply understanding what drives your people – both trainers and learners alike – to achieve exceptional outcomes. In my business, I wear many hats, allowing me to see the RTO industry from multiple perspectives. As a business coach, I work with RTO owners who often feel overwhelmed by the regulatory environment – an environment that seems to constantly shift – but who are, at their core, driven by a passion for providing quality education and empowering others to achieve their full potential. They’re not just struggling with the sheer volume of compliance requirements; they’re deeply concerned about the impact that these requirements have on their people – the stress on trainers, the administrative burden, and the student experience. For years, I’ve worked in training, marketing and operations, but what truly captivates me is the human element within business. Understanding how people learn, what motivates trainers to deliver exceptional instruction, and how staff connect to create a supportive learning environment are the keys to genuine success in vocational education. That’s why I focus on understanding the decision-making processes of both learners and RTO staff, and how an RTO can be structured and managed in a way that feels authentic, sustainable, and ultimately beneficial, rather than forced and draining. Running an RTO isn’t simply about ticking compliance boxes and churning out qualifications. It’s about creating a strong sense of purpose, and knowing your and your team’s strengths and needs. It’s about operating in a way that aligns with your core values while still encouraging continuous improvement. Let’s be honest, many compliance-driven approaches feel like a blunt instrument, designed to meet regulatory requirements without truly understanding the underlying challenges and opportunities. But what if you could build an RTO that: Significantly improved learner engagement and completion rates? Developed a team culture that inspired and boosted staff morale? Strengthened your reputation within the industry and community? That’s where a thoughtful, people-centric approach comes in. And it doesn’t need to be complicated. Simple, clear, and built to last – that’s what truly effective person centred RTO strategies are made of. Here is a way to approach leading an RTO in a way that works: Understand Your Workforce: Take the time to truly understand your employees’ needs, concerns, and preferences. What are their challenges? How are the trainers ensuring that they have a positive impact on the learner? are they inclusive, or demonstrating bias in their work? Surveys, focus groups, and one-on-one conversations can provide invaluable insights. Self-Awareness and Awareness of Impact: This is key for effective leadership and team dynamics. How do you show up as a leader? What impact does your communication style have on your team and learners? Are you creating a culture of trust and open communication? Self-reflection, 360-degree feedback, and leadership training can help you become more aware of your strengths and areas for improvement. Develop a Compelling “Why” – Beyond Compliance: Don’t just tell people what to do; explain why it matters. Why is quality training important for the industry you serve? How does achieving a qualification impact learners’ lives and career prospects? How does a commitment to excellence benefit the entire RTO community? Clearly articulate the RTO’s mission, vision, and values, and demonstrate how every action aligns with these principles. Meet Them Where They Are – Support Well-being and Professional Growth: Acknowledge the challenges and pressures faced by RTO staff, particularly trainers and assessors. Provide flexible work arrangements where possible to support work-life balance and well-being. Offer professional development opportunities to enhance their skills and knowledge. Create a supportive and collaborative work environment where staff feel valued and respected. Ensure they have the resources and tools they need to effectively perform their roles. Communicate, communicate, communicate – Clearly, Consistently, and Ethically. Open and honest communication is vital. Keep staff and learners informed about changes in policies, procedures, and industry standards. Provide regular updates on RTO performance and progress toward strategic goals. Establish clear channels for feedback and address concerns promptly and fairly. Actively solicit input from both staff and learners to improve the RTO’s operations. In addition, make sure you are actively demonstrating ethical and honest communications, to build confidence across your operations. There’s a natural flow to things when you stop forcing square pegs into round holes – when

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