Who are you listening to? There are many different people saying they are experts. Expert guidance seems to be everywhere. Yet there are pitfalls.  We live in a business world of information-saturation. We’re bombarded with opinions, advice, and “expert” guidance from every direction. Social media, podcasts, blogs, and even well-meaning friends and family all contribute to a cacophony of voices telling us how to live, work, and succeed. But in this sea of opinions, whose voice should you really be listening to? I see and have had opinions from so many people – people who want to share their thoughts onto me and that is OK. Now, I don’t make it an issue. Yet when I wasn’t so wise to see it as “their opinion” I did allow it to become an issue. When I was younger, I fell into the trap of trying to please everyone. I listened intently to every piece of advice: “You need to speak more assertively.” “Your appearance isn’t professional enough.” “You’re too young to be taken seriously.” “You need more qualifications before you can succeed.” I tried to conform to these expectations, moulding myself into what I thought others wanted me to be. The result? I found myself running in circles, exhausted and no closer to my goals than when I started. Then I woke up and became conscious.   The turning point came when I realised that in trying to please everyone, I had lost touch with the most important voice of all – my own. For me this message was the way to my freedom. To be just me and learn from my own experience. Building Meaningful Connections Getting to know the people you work with is so important. Whether they are industry stakeholders, regulatory bodies, students, clients or staff. Try these tips: Understanding Individual Contexts. Take time to learn about each person’s background, goals, and challenges. Tailored Support. Offer guidance that’s relevant to their specific situation and aspirations. Building Trust. Genuine interest and understanding create and encourage trust, making your advice more impactful. Encouraging Self-Reflection. Help others develop their own critical thinking skills rather than just providing answers. Are you listening to people who have no idea as to what it is like to be you? Everyone is unique, we all have different experiences, different ideologies. Therefore others cannot understand what it is like to be uniquely you. They don’t know you ideals, or goals. Other people’s opinions are real, for them. They have not been through your experience. They do not know what your heart says. No one should say that you shouldn’t do whatever it is you want to do. They are judging your life, by their own life. Are we paying attention to people who have no idea what you are about? This is advice you can apply now. Filter the advice. Not all advice is created equal. I learned to consider the source and how it aligned with my values and goals. Trust my instincts. Our gut feelings are often more insightful than we give them credit for. Learn from experience. Instead of relying solely on others’ opinions, I started valuing my own experiences as a source of wisdom. Seek diverse perspectives. While not accepting every opinion, I made an effort to expose myself to diverse viewpoints to broaden my understanding. Seeking Mentors, Not Just Advisors Mentors invest in understanding your unique situation and aspirations. They offer insights based on relevant experience, not just theoretical knowledge. Good mentors recognize and respect your individual journey, offering guidance without imposing their path on you. Unlike advisors who might offer quick fixes, mentors consider your long-term growth and development. For me, the people who I work with, I get to know them. Recognising Limiting Beliefs Have you ever heard someone say: “You don’t have the money” “It’s hard work” “It’s not worth it” “If you earn that much, you’ll be taxed more”   These statements often reflect the speaker’s own limitations rather than your potential. Many successful RTO owners and entrepreneurs have achieved their goals by ignoring such naysayers. Be cautious of taking advice from those with poor track records, especially in specialised fields like setting up RTOs. Their experiences may not align with best practices or current industry standards. When receiving advice: Listen actively Consider the source Reflect on how it resonates with your inner wisdom Evaluate its relevance to your specific situation The Fitness Analogy I wouldn’t seek fitness advice from an overweight personal trainer. Similarly, in business, seek guidance from those who embody the success you aspire to achieve. Surrounding Yourself with Inspiration Choose associates who inspire rather than expire you Seek out those who understand and support your vision Align yourself with individuals who represent your aspirational self For those looking to set up an RTO, the support of an experienced RTO mentor is essential. Look for someone who: Has a proven track record Possesses extensive audit experience Understands the current regulatory landscape Can provide practical, actionable advice   Making decisions can be challenging, but remember, you are the expert on your own life and business.  Seek advice, but trust your instincts Align yourself with those who support your vision Don’t be afraid to seek specialised help when needed   When you’re ready to take your RTO journey to the next level, consider working with a mentor who has been there before. We’re here to support you with the experience and knowledge you need to thrive in the RTO sector. Remember, those who truly support your growth will offer guidance that empowers you to make your own informed decisions, rather than trying to make decisions for you. So let me leave you with this knowledge and consider if you are being true to yourself and listening to the people who truly want to support you and your goals. And whilst you’re in this journey, strive to be that kind of supportive presence for others as well. So if you want to work with me, send me a message

I like to think of a successful RTO manager as being akin to an architect; developing the educational blueprint that shapes the learning experience. They must possess a keen eye for industry relevance, whilst staying attuned to the needs of students and industries. They need

The Key to RTO Success is providing an exceptional student experience. When students encounter excellence at an RTO, they naturally become ambassadors, sharing their positive experiences with others. Conversely, subpar experiences can lead to negative word-of-mouth, potentially damaging an RTO’s reputation. Sadly, humans have a tendency to remember negative experiences more vividly than positive ones. This psychological phenomenon, known as negativity bias, suggests that negative RTO experiences might be more easily recalled and shared. Both positive and negative experiences are shared through word-of-mouth. The power of word-of-mouth marketing for RTOs relies on students remembering and communicating the quality of their experiences, not just the fact that they had an experience. These authentic endorsements carry significant weight in influencing potential students’ decisions. Positive experiences shared by peers are perceived as more trustworthy than traditional marketing materials, making them a powerful and cost-effective promotional tool. Positive testimonials amplify an RTO’s reputation, making it more attractive to potential students and employers. This can lead to increased enrolments and partnerships So how do we harness this power? Delivering Relevant and Aligned Content Create an experience that is worth talking about Encourage students to share their experiences on social media platforms. Regularly collect and act on student feedback to continuously improve your offerings.   Delivering Relevant and Aligned Content A key aspect of creating an exceptional student experience is providing content that is directly applicable to learners’ needs and aligned with industry objectives. This ensures that students receive education and training that meet industry needs, making them more employable. I recall a leadership training session, where the facilitator, Sarah, began speaking, and I knew the course was going to be different. Her energy was infectious, and she immediately engaged us with a thought-provoking question about our biggest leadership challenges. The room lit up with everyone contributing. As I listened to my peers share their experiences, I realised I wasn’t alone in my struggles. As the course continued we didn’t just learn theories; we practiced them in real-time through role-playing exercises and case studies based on our actual work situations. Everyone loved it and there was always a high energy vibe in the room. What truly made this training valuable was the follow-up. We weren’t just sent back to our jobs with a binder full of notes. Instead, we were paired with accountability partners and had monthly check-ins with Sarah to discuss how we were implementing our new skills. Six months after the course, I noticed a significant improvement in my team’s performance and morale. I was communicating more effectively, delegating with confidence, and fostering a more collaborative environment. My supervisor noticed too, and I was given additional responsibilities as a result. I raved about this training session to anyone who would listen. I am sure I sent at least 50 students to them. This is what I am talking about, an experience that people rave about. To achieve this: Regularly update course materials to reflect the latest industry trends and technologies. Involve industry professionals in content development to ensure relevance. Clearly connect course content to learning objectives and real-world applications. Incorporating e-learning into your RTO’s offerings can significantly enhance the student experience. E-learning has been shown to increase student performance, with research indicating that students retain 25-60% more information through online learning compared to traditional classroom settings. Key benefits of e-learning include: Higher student engagement through multimedia materials. Flexibility for students to learn at their own pace. Better data and analytics tracking for continuous improvement.   Creating Engaging Learning Environments To create an exceptional student experience, focus on : Providing personalised learning that caters to different learning styles. Provide opportunities for students to apply new skills in real-world scenarios. Incorporate teamwork and peer-to-peer learning. Include follow-up activities to support long-term retention.   This approach helps bridge the gap between theoretical knowledge and practical application, leading to better learning outcomes and improved performance in the workplace. From a faciliators perspective it is always wonderful to see those lightbulb moments as participants connected theory to practice. Watching people discover new techniques and immediately apply them in mock scenarios are often a highlight of the day. Gathering and Acting on Feedback Great training programs are regularly evaluated and updated based on feedback and changing needs. This can be done through: Surveys at different stages of the student journey. Focus groups to gain deeper insights. An open-door policy encouraging students to share their thoughts and concerns. All of these areas will assist you to get that valuable student feedback – the one where they market your RTO and it’s services to others. By focusing on creating exceptional student experiences, RTOs can build a strong reputation, increase enrolments, and create a community of satisfied learners who become brand ambassadors. Remember, the student experience is not just a nice-to-have – it is a critical factor in your RTO’s success.