Today I want to rave about some of the fantastic RTOs I have been visiting recently. YES rave – they are really trying to offer their participants something that can assist them going forward.  It is these RTOs that help keep the great name for training in Australia.

There are RTO’s I work with who are brilliant in their sector, and they are endorsed regularly. These people, often smaller RTO’s are passionate about their industry and the training they deliver. They come in all shapes and sizes, and their clients love them. Sometimes however, there is feedback that comes and it is dismissed. This feedback could appear to negative, yet in reality it is a diamond in disguise.

As a business coach as well as RTO Mentor, I often see feedback being wasted. Yet to improve your business, you need this feedback and to have a growth mindset (as Carol Dweck says). As an RTO you seek feedback regularly (well at least you should be). You seek it from students, from trainers, your assessors, your clients, and industry. Today there are numerous ways to collect feedback from your stakeholders, it is no longer just writing a letter or calling a hotline. Social media and online surveys etc help amazingly.

You need to look at your feedback and see what is needing improvement. Customer feedback needs to drives your marketing strategies, the training product development and your service expectations. Positive feedback is always a hit to the team and can boost your business, especially when you display the feedback for others to see. Negative criticism needs to be seen as a way to help you improve your services, as well as your reputation.

Endorsements are easy to give and even easier to get when you get it right. The point of endorsements, testimonials, reviews and recommendations is to provide those with little or no awareness of you, your business or your reputation with assurances from those who have high regard for you and your offerings.